Top 10 Reasons Why Your Website Should Be Your Top Business Priority in 2009
Your website when designed and developed correctly is a 24/7 selling machine. Think about it. Your website is working for you around the clock, reaching out and touching new customers. Let’s say you hired a marketing person to grow your sales this fiscal year. As a top-notch marketing guru, this person’s resume demanded an annual salary of $100K. Let’s do some simple math:
Marketing Guru Cost
40 hour work week x 52 weeks = 2080 hours
$100,000.00 ÷ 2080 = $48.00/hr
Website Selling Machine
24 hour work week X 365 = 8760 hours
$100,000.00 ÷ 8760 = $11.41
Now granted most small business websites cost no where near $100K to implement, but you get my point. A website is the most cost effective selling force that any small business can utilize in today’s economy. The number of potential customers contacted via your website and the relatively modest costs involved put the ROI of a website far ahead of other sales approaches, such as paid advertising or visits by sales representatives.
So, why doesn’t your small business have a website?
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