How to Submit a Press Release Online For Maximum SEO Effectiveness

An effective SEO press release can generate increased online visibility and introduce your products and services in front of a new audience, but they need to be distributed wisely. Otherwise, the news item will likely go unnoticed by important search engines and missed by potential customers. The main method of distribution is through online PR distribution sites. Not all sites have the same value, so you will need to choose wisely in order to get the best results.

Free Vs Paid Press Release Submission Sites

The benefit of free press release submission sites is that they are free! However, everything free comes with a 'price.' News stories published on free press release submission sites are generally supported through ads displayed along the sides of the piece. Free press releases don't usually offer all of the aesthetic and search engine-friendly benefits of a those that have even a nominal fee. Some allow images and a limited number of anchor text or URLs. Others restrict an SEO press release to nothing more than just the basic text with no clickable items.

Paid press release distribution sites generally provide a variety of different options and perks such as pull quotes (large quotes that are pulled out of the text for added interest), images, and anchor text. They may also offer inclusion in search engine news feeds and various RSS feeds on the web. In some cases, you are required to pay a large monthly or yearly fee to join, but in many cases you can pay per press release submission.

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