Don't Be a Twitter Quitter

I found this fascinating quote today:

Much is being made of a recent Nielsen survey which found that 60% of new Twitter users do not return after 30 days. The report provides evidence that the resulting 40% retention rate will limit growth, to no more than 10% of internet users. While this is a graphically compelling argument, Nielsen–like so many Twitter critics–completely misses the point.Rick Wilkerson on April 30, 2009, The Trouble With Twitter and the “Twitter Quitter”, Apr 2009

I must admit that my Twitter journey has been a bumpy one. I have gone through the various stages of denial and acceptance. I started out by saying ...

1. Twitter is stupid, why would I want to follow people and why would they want to follow me.
2. Alright already, everybody is talking about this let's see what it is all about.
3. I'm on Twitter - now what?
4. This is stupid and a time waster!!
5. This is really stupid and a BIG TIME WASTER!
6. Then I had "that conversation" with someone who sprinkled a little bit of Twitter Fairy Dust on my brain and for the first time my brain got it!
7. Twitter Eureka!
8. RESULT: Twitter Evangelist

Today? I am officially hooked on Twitter, but more than just being hooked - I GET IT! Now it's fun to lead my clients down the path toward Twitter Enlightenment with the hopes that a little Twitter Dust will tantalize their brain and they too will get it.